A showcase of videos that I’ve filmed and created for all digital platforms. Software used Adobe Premiere Pro.
I had the privilege of spearheading various graphic design initiatives, notably including the creation of a print ad and an eblast for Mass Transit Magazine.
The print ad, strategically crafted to align with the Mass Transit Ad Readership Study, was designed as a half-page layout, leveraging Adobe Photoshop and Illustrator to bring the concept to life. The ad not only adhered to the size specifications outlined but also garnered the highest scores within its size range as per the Readership Study. The positive feedback received from the panel assessing the ads further validated its success.
The impact of this print ad extended beyond its positive reception. It notably contributed to an uptick in leads generated for Graffiti Shield, subsequently translating into increased revenue for the company. The ad’s effectiveness in driving business growth underscored the significance of well-crafted visual communication in meeting marketing objectives.
Graffiti Shield Commercial Tri-Fold Brochure. This project allowed me to leverage my expertise in Adobe Creative Suite, employing InDesign and Photoshop to not only create visually captivating content but also strategically align it with marketing objectives to achieve tangible results.
Email campaign and print ad for Mass Transit Magazine. Trade Show artwork created for APTA Expo in Orlando, Florida.
Social Media Posts promoting Graffiti Shield’s Glass Shield and Multi-Layer Anti-Graffiti Film. Tools used, Adobe Illustrator and Photoshop.
Grand Slam Baseball Cards for the entire team for exceeding sales goals 4 months in a row.
Photoshop and Illustrator work promoting the Graffiti Shield name associated with the Metro Rail lines in Los Angeles.
YouTube and social media thumbnail art.
I am a professional designer and creative consultant. I currently reside in beautiful Southern California where I have worked for companies both large and small. The majority of my clients have provided me with great insight into how to create adaptive designs that resonate with appropriate target audiences.
When I am designing, my goal is to create product that is clean and functional yet with a unique look and feel. I am always striving to push boundaries, to incorporate the latest and greatest technologies and practices into all that I create.