RIVERSIDE SHERIFF’S OFFICE
Riverside Sheriff’s Office Recruitment Campaign
This project was an opportunity to support the Riverside Sheriff’s Office (RSO) in their recruitment efforts. My role encompassed graphic design, web development, and video production, resulting in a cohesive, multi-platform campaign designed to boost engagement and reach.
Poster Design
At the heart of the campaign is a bold recruitment poster, carefully crafted using Adobe Illustrator, Photoshop, and InDesign. Illustrator served as my layout playground—where typography, spacing, and structural elements came together. In Photoshop, I integrated high-resolution imagery, adjusted color balance, and layered in graphic elements with precision. The custom “WANTED” header graphic was designed separately and exported as a PNG with transparency for seamless placement in InDesign.
The final composition was output as a high-resolution PDF suitable for both digital distribution and print.
This project was a deeply rewarding opportunity to support the Riverside Sheriff’s Office (RSO) in their recruitment efforts. My role encompassed graphic design, web development, and video production, resulting in a cohesive, multi-platform campaign designed to boost engagement and reach.
Microsite Development
To increase campaign visibility, I developed a one-page WordPress site using the Divi Builder, styled to match the aesthetic of the poster. Key features included:
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Prominent call-to-action buttons linking directly to the official RSO recruitment page
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A downloadable version of the poster
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Integration of an Accessibility Tool plugin for ADA compliance
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Responsive design, ensuring a seamless experience across devices
The site was temporarily hosted on my own server for quick launch and testing.
Video Production
Recognizing the impact of motion media, I created a short recruitment video using Adobe Premiere Pro. The video combined curated visuals, text overlays, and emotional music to create a compelling message for prospective recruits. It was optimized for 4K playback, exported in m4v format, and embedded directly into the website’s footer via YouTube.
This campaign showcases my ability to combine creative vision with technical execution—spanning graphic design, web development, and multimedia production—to deliver effective, mission-driven communication tools.
I invite you to explore the website showcasing the poster and video at the following link: here.
Below are images taken from a Power Point Presentation I created to showcase my process and added collateral for a tri-fold brochure, color correction process, and social media posts.
I am a professional designer and creative consultant. I currently reside in beautiful Southern California where I have worked for companies both large and small. The majority of my clients have provided me with great insight into how to create adaptive designs that resonate with appropriate target audiences.
When I am designing, my goal is to create product that is clean and functional yet with a unique look and feel. I am always striving to push boundaries, to incorporate the latest and greatest technologies and practices into all that I create.
