SICKAF is a clothing & apparel company producing iconic clothing, while selling trendy products at a reasonable price. I wanted SICKAF to really stand out in the street and skate culture and to clearly be understood as a clothing establishment. With a focus on e-commerce revenue, I wanted to craft a compelling and memorable experience. My inspiration for designing SICKAF comes from the world of millennials and their use of acronyms for just about everything.
BRANDING / LETTERING / UI & UX / WEB DESIGN
I am a professional designer and creative consultant. I currently reside in beautiful Southern California where I have worked for companies both large and small. The majority of my clients have provided me with great insight into how to create adaptive designs that resonate with appropriate target audiences.
When I am designing, my goal is to create product that is clean and functional yet with a unique look and feel. I am always striving to push boundaries, to incorporate the latest and greatest technologies and practices into all that I create.