GRAFFITI SHIELD
Graffiti Shield | Lead Designer & Marketing Creative
As the lead creative at Graffiti Shield, I’ve played a central role in shaping and elevating the company’s visual identity across all platforms. From print to digital, web to video, I’ve developed a cohesive design strategy that supports both brand visibility and business growth.
Case Study: Mass Transit Magazine Ad Campaign
One of my key contributions was the creation of a half-page print ad for Mass Transit Magazine, designed to coincide with their Ad Readership Study. Using Photoshop and Illustrator, I crafted a high-impact layout that earned the highest scores in its size category and received strong panel feedback.
The ad helped drive a noticeable increase in leads and engagement, which ultimately contributed to new revenue for the company—a great example of design directly impacting bottom-line results. I also created a supporting email blast to complement the print ad, ensuring cross-channel alignment.
Video Production & YouTube Channel Optimization
I handled full video production cycles, including:
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On-location filming at client facilities
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Editing and post-production for social media and YouTube
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Designing custom thumbnails and video branding for a polished, consistent look
These efforts helped increase viewership, credibility, and brand engagement, while also contributing to lead generation and organic growth.
To view YouTube Channel click here.
Web Design & Digital Strategy
I led the design and launch of multiple websites for Graffiti Shield, each uniquely structured to support specific product categories and industries. These sites were created with SEO best practices, clean UX/UI design, and consistent branding, resulting in improved search visibility, user engagement, and conversion rates.
To further enhance performance and scalability, I transitioned Graffiti Shield to a more secure and faster web platform, which significantly reduced page load times and improved overall site reliability. This upgrade not only elevated user experience but also ensured better compatibility with modern SEO standards and mobile devices.
To view my Graffiti Shield News articles and site click here.
To view my Multi-layer Protective Film site click here.
Beyond design, I also manage the ongoing content strategy for the websites—writing and publishing new articles that highlight:
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Product installations
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Process walk-throughs
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Case studies of successful applications
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General insights and tips for clients and prospects
This continuous stream of fresh, relevant content reinforces the brand’s authority in the industry and supports long-term search engine performance.
From architecture to analytics, every aspect of the web experience is built with purpose—to convert visitors into leads and deliver measurable business results.
To view my PEEL Mirror News articles and site click here.
Sales Collateral, Print, & Trade Show Design
I’ve developed a robust library of sales tools and marketing assets, including:
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Digital downloads, installation guides, and PDF sales sheets
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The flagship Graffiti Shield Commercial Tri-Fold Brochure
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Large-scale trade show artwork and signage
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Supporting marketing documents using Illustrator, InDesign, and Photoshop
Commercial Tri-Fold Brochure
This project allowed me to leverage my expertise in Adobe Creative Suite, employing InDesign and Photoshop to not only create visually captivating content but also strategically align it with marketing objectives to achieve tangible results.
PowerPoint & Animated Visuals
PowerPoint is one of my core tools for:
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Sales presentations
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Marketing reports
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Product education decks
I design dynamic, visually compelling slides and often include custom animations and transitions to support storytelling and data visualization. These presentations are widely used internally and externally by the sales and marketing teams.
I also create standalone animated graphics for use in videos, social posts, and product demos—enhancing engagement and user comprehension.
Grand Slam Baseball Cards for the entire team for exceeding sales goals 4 months in a row.
YouTube and social media thumbnail art.
I am a professional designer and creative consultant. I currently reside in beautiful Southern California where I have worked for companies both large and small. The majority of my clients have provided me with great insight into how to create adaptive designs that resonate with appropriate target audiences.
When I am designing, my goal is to create product that is clean and functional yet with a unique look and feel. I am always striving to push boundaries, to incorporate the latest and greatest technologies and practices into all that I create.
