NEXTACE | FIDELITY NATIONAL FINANCIAL
NextAce: Creative Strategy, Design & Event Execution
Transforming a Legacy Brand with Modern Creative Solutions
When I joined NextAce in mid-March, my first project was ambitious—a full website redesign and relaunch due by April 1st. With only two weeks to complete the project and no prior experience with the Divi Builder platform, I jumped in with both feet.
Despite the learning curve, I successfully redesigned and launched the new website on time. The overhaul included a modernized layout, improved UX, responsive design, and updated visuals that aligned with the brand’s mission of innovation in the title industry. I also collaborated with key stakeholders throughout the process to ensure the site accurately reflected the company’s evolving voice and goals.
Before & After: Website Redesign A side-by-side look at the transformation of NextAce’s online presence.
Website Visual Before
Website Visual After
Visual Identity Refresh: Logo Evolution
In addition to the website, I led the refinement of the NextAce brand mark, evolving their logo to be more flexible and modern. I created multiple lockups and versions of the logo—optimized for use in both positive and reverse color applications, simple outlines, and monochrome formats—ensuring the brand maintained visual consistency across digital, print, and video platforms.
Logo Variations:
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Positive and reverse color schemes
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Simplified outline version
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Vector-ready assets for web, print, and video use
To view website click here.
Creative Direction: Video & Motion Content
Following the launch, I curated a video reel to showcase ongoing creative work for NextAce. The video includes a range of content—software walk-throughs, motion graphics, internal training assets, and branded content—designed to support both marketing and eLearning initiatives.
Video Reel: NextAce Creative Highlights
Featuring motion design, software documentation, social content, and campaign visuals.
Strategic Event Planning
Beyond digital and video, I played a key role in event planning and execution. This included designing promotional materials, managing social media announcements, and collaborating with stakeholders to coordinate logistics.
Key responsibilities:
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Coordinating event logistics and timelines
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Designing branded collateral (flyers, signage, invites)
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Managing social promotions and content calendars
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Liaising with sponsors, donors, and NextAce team leads
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Ensuring a consistent and engaging branded experience
Tools & Responsibilities
At NextAce, I executed cross-functional marketing strategies, from social content and lead gen to product storytelling and internal training. My work helped engage audiences, reinforce the company’s leadership in title automation, and elevate the brand’s creative footprint.
Tools I used regularly:
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Design & Layout: Adobe Illustrator, InDesign, Photoshop
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Video & Motion: Final Cut Pro X, Apple Motion, Camtasia, Adobe Captivate
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Web & Docs: WordPress (Divi Builder), PowerPoint, Acrobat, Microsoft Office
I played an essential role in building customer engagement and creating marketing assets that supported NextAce’s mission to transform the title industry through automation and innovation.
I am a professional designer and creative consultant. I currently reside in beautiful Southern California where I have worked for companies both large and small. The majority of my clients have provided me with great insight into how to create adaptive designs that resonate with appropriate target audiences.
When I am designing, my goal is to create product that is clean and functional yet with a unique look and feel. I am always striving to push boundaries, to incorporate the latest and greatest technologies and practices into all that I create.
